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The content repurposing engine

Turn one strong asset — a post, a webinar, a launch — into a week of on-brand content across every channel, without inventing new claims.

easy ~45 min

when to reach for this

You make one good thing — a blog post, a webinar, a customer interview — and then it dies after one share. Meanwhile the team needs LinkedIn, X, email, and a newsletter blurb every week. The repurposing engine is a repeatable system: feed Claude one source plus your brand voice, and get a full week of channel-native content that all traces back to claims you already stand behind.

gather this first

  • The source asset as a file — launch-post.md, webinar-transcript.txt, or a pasted-in interview.
  • A brand-voice.md doc: 3–5 voice rules, a do/don't list, and 2 posts you were proud of. This is what makes "our voice" mean something.
  • Your channel list and any hard rules per channel (X ≤ 280 chars, no emoji on LinkedIn, etc.).

the workflow

  1. Prime Claude with the source and the voice

    Don't start by asking for posts. Start by making sure Claude has read the raw material and can describe your voice back to you — that catches a bad voice doc before it taints 20 drafts.

    you ask 
    Read launch-post.md and brand-voice.md. In 3 bullets, tell me: the single biggest idea in the post, the 3 most quotable lines, and how you'd describe our voice in one sentence. Don't write any posts yet.

    what you get back A short read-back: the core idea, three pull-quotes, and a one-line voice summary. If the voice summary is wrong, fix the doc now — not after it's written a week of off-brand copy.

    This "read it back to me first" move is the highest-leverage habit in the whole system.

  2. Batch the channel-native drafts

    Now ask for volume, but be specific about count, format, and the angle each one takes — vague asks get vague, samey drafts.

    you ask 
    Now turn the post into: 5 LinkedIn posts and 8 X posts. Each should pull a DIFFERENT angle from the article — no two saying the same thing. Match brand-voice.md exactly: confident but plain, no exclamation points, no emoji. X posts under 280 characters.

    what you get back 13 ready-to-schedule drafts, each mining a distinct angle (the problem, the proof, the customer quote, the contrarian take, the how-to). All in your tone.

  3. Add the email and newsletter cut

    Same source, different format. Keeping it in one conversation means the email stays consistent with the social copy instead of drifting.

    you ask 
    From the same post, write a 150-word announcement email — give me 3 subject-line options, preview text under 90 characters, and one clear CTA. Then a 60-word blurb for our newsletter that links to the post.

    what you get back A tight email with subject-line options and preview text, plus a short newsletter blurb — all consistent with the social batch.

  4. Lay it out as a shippable calendar

    Turn the pile of drafts into a plan you can hand to a scheduler. Ask for one table so it's paste-ready.

    you ask 
    Lay all of this out as a 5-day posting calendar starting Monday: what goes out, on which channel, at what time, in one table. Front-load the strongest two posts.

    what you get back A day-by-day table mapping each draft to a channel and slot — your week, planned, in one view.

make it your own

  • **Webinar instead of a post:** swap step 1 to Read webinar-transcript.txt and pull the 5 best standalone ideas — the rest of the engine is identical.
  • **Keep a swipe file:** maintain swipe-file.md of lines that landed and paste it in alongside the voice doc, so each batch sounds more like you over time, not less.
  • **Save the recipe:** once the prompts work, store them as a /repurpose custom command (see the Playbook's *Features* tab) so next week is one command, not four prompts.

watch out for

  • Repurpose *one strong piece into many formats* — don't let Claude invent new claims or stats you'd then have to fact-check. The whole point is reusing things you already stand behind.
  • **Read every draft for claims and numbers before it ships.** Claude can state a statistic with total confidence that is simply wrong. You are the fact-checker.
  • If the drafts feel generic, your brand-voice.md is too thin — add real example posts, not adjectives. "Witty" tells Claude nothing; a post that *was* witty tells it everything.

you'll end up with A repeatable system that turns one asset into ~15 on-brand pieces and a ship-ready calendar in under an hour — every piece traceable to something you already published.