AI & models
AEO
Answer Engine Optimization · Generative Engine Optimization · GEO
AEO (Answer Engine Optimization) is writing your content so AI answer engines — ChatGPT, Claude, Perplexity, Google's AI Overviews — quote it directly when someone asks a question. Where classic SEO competes to rank in a list of blue links, AEO competes to be the answer the AI reads out. In practice that means answer-first writing, clear structure, real FAQ-style Q&A, and machine-readable facts a model can lift verbatim.
Why it matters
Part of What AI is doing to work → More and more people get an answer without clicking any link — if your page isn't extractable, it's invisible in that answer even when it would have ranked.
see also