Marketing
Turn a folder of notes, briefs, and past campaigns into drafts, calendars, and performance analysis — in your brand voice, all from the Claude Desktop chat with no terminal required.
Full worked systems, not one-off prompts — each walks the whole workflow end to end. Pick one and follow it.
Build a brand-voice system Claude can actually use
Reverse-engineer your voice from the writing you're proud of into a reusable doc — then use it to keep every future draft, from any teammate, on-brand.
Build the messaging framework everything else inherits
Turn scattered product facts and sales notes into one messaging house — positioning, value pillars with proof, per-persona angles, and objection handling — that every campaign, page, deck, and rep says the same way.
The competitive intelligence brief
Turn a pile of competitor posts, pages, and emails into a sharp brief: the angles they keep hitting, where they're weak, and the gaps you can own.
The content repurposing engine
Turn one strong asset — a post, a webinar, a launch — into a week of on-brand content across every channel, without inventing new claims.
Turn a topic into a brief a writer can actually execute
Hand Claude a target topic and your angle, and get back a search- and answer-engine-ready brief — intent, the real questions readers ask, an outline, the entities to cover, FAQs, metadata, and internal links — so the writer executes a plan instead of guessing.
The quarterly editorial calendar
Go from a messy list of topic ideas to a balanced, themed 12-week calendar with draft headlines — and a weekly rhythm you can actually keep.
Design an email nurture that earns the next step
Go from batch-and-blast to a designed lifecycle sequence — a journey map, an escalating arc, drafted copy in your voice, segmentation and branch logic, and a measurement plan — so every email earns the next instead of burning the list.
Turn a customer interview into an approved case study
Take a raw interview transcript and produce an approved, on-brand case study — narrative, real metrics, verbatim quotes — plus the consent and sign-off pack that gets it cleared, instead of letting your best proof die in a doc.
The monthly performance review loop
Turn a raw export of post or campaign metrics into a clear read on what's working, why, and what to do more of — a repeatable monthly ritual, not a one-off.
Run a comms moment without the 11pm scramble
From one locked message, produce the whole comms kit — the announcement, the media pitch, the spokesperson briefing and hard-question Q&A, and pre-approved holding statements — with a legal and accuracy gate built in, so the moment is run, not survived.
Orchestrate a product launch, end to end
From positioning to a full multi-channel launch plan with assets and a day-by-day runbook — the big one that ties every other playbook together.
Marketing with Claude, in depth
The playbooks above are single jobs. These are the long reads behind them — how the work fits together across a quarter, what good looks like, and the judgement calls the prompts assume you have already made. Read in any order.
- Campaign-in-a-Box — the Marketing capstone The Marketing capstone — integrate all five modules into one coherent campaign system for a single brand, end to end, Checked against a master rubric that covers the artefacts and the judgement behind them. Bring your own brand and it doubles as deployable work.
- Marketing Campaigns: build lifecycle sequences that move, and stories that earn trust Module 3 of the Marketing deep dives — go past the recipe to design a lifecycle nurture where every step earns the next click, and one consent-cleared customer story where every claim is fact-checked, then prove it against a real rubric. Builds on the foundation and the content engine.
- Marketing Foundation: master the message and voice everything inherits Module 1 of the Marketing deep dives — go past the recipe to master the two documents every campaign, page, deck, and rep inherits, build them for your own brand, and prove it against a real rubric. Free to sample.
- Marketing Measurement: where last month's results rewrite next month's message Module 5 of the Marketing deep dives — the measurement loop that makes the foundation smarter: pick the few metrics that matter, read them honestly, and close the loop by turning the result into a versioned edit to your message. Graded against a rubric, both languages.
- The content engine: turn your foundation into a pipeline that ships every week Module 2 of the Marketing deep dives — turn the message and voice you built in M1 into a repeatable content pipeline: briefed, on-brand, scheduled, and bilingual by design. Build it for your own brand and check it against a real rubric.
- The launch: orchestrate one moment where everything fires at once Module 4 of the Marketing deep dives — run a full cross-channel launch end to end: a runbook with an owner and a date on every line, named brand, legal, and regional approval gates, a comms kit drafted before the day, and a bilingual launch that lands native and simultaneous. Graded against a real rubric, not a vibe.
- The Marketing Foundation toolkit: the files your team installs The take-home pack for Module 1 — a ready marketing CLAUDE.md, fill-in templates for brand-voice.md and messaging-framework.md, and the saved prompts that build them. Turn the foundation you wrote into files your whole team inherits.
The non-negotiables before any of this ships. Read the operating guide for the full data, brand, legal, and rollout playbook.
- Fact-check before anything ships. Claude states wrong stats with total confidence — you are the fact-checker, and anything with a claim, a price, or a named customer clears brand and legal sign-off first.
- Keep customer data where it belongs. Drafts and published copy are fine to share; customer lists, PII, and unreleased numbers stay in a workspace your company approved — and you approve each read in the 'Ask permissions' prompt.
- Give Claude your real source of truth. Feed it your
brand-voice.mdandmessaging-framework.mdso "our voice" and "our message" point at something concrete, not a guess. - One approval gate between draft and publish. At volume, route the work through whoever owns brand and legal — the engine fills the queue, it doesn't skip the reviewer.
- Adapt for Arabic, don't translate. Bilingual campaigns get their own voice doc and localized proof, not a machine-translated copy of the English.
- Claude drafts; humans decide. Final sign-off, legal review, and the publish button stay with a person — use Claude to go from zero to draft fast, not to remove judgment.
Questions people ask
- Is it safe to share our campaign data with Claude?
- Treat it like any cloud tool: it's fine for drafts, briefs, and published copy. Keep unreleased financials or customer PII in a workspace your company approved, drop only what's needed into the Desktop file pane, and approve each read in the 'Ask permissions' prompt. Always verify before publishing.
- Does this replace my copywriter?
- No — it handles the repetitive first draft so your writers spend their time on judgement, taste, and the lines that matter. You still edit, fact-check, and decide what ships.
- Do I need technical skills to use it for marketing?
- No. You open the Claude Desktop app and work in plain language — drag in your brand-voice doc and a past post, ask for what you need. The only habit to build is being specific about count, format, and tone; there's no terminal involved.
- What's a realistic first task?
- Repurposing one strong piece into many: drop a blog post and your brand-voice doc into the Desktop chat and ask for five LinkedIn posts and a short announcement email. It's low-risk, saves an afternoon, and shows you the tone-matching in action.