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Capability Track

Get certified: Marketing with Claude

The path above is free to explore. The Capability Track sequences it into assessed modules — you build the real artifacts for your own brand, get them graded against a rubric, and earn a verifiable certificate. Module 1 is a free sample.

Team-plan modules are free for a limited time — open while we’re in preview.

Start free with Module 1 →
How the track works
  1. 1

    Build the real artifacts for your own brand — not exercises.

  2. 2

    Get them graded against a professional rubric, with what’s weak named.

  3. 3

    Earn a verifiable certificate that says you can run it.

The modules
  1. 1 Foundation — message & voice Free Module 1 of the certifiable Marketing track — go past the recipe to master the two documents every campaign, page, deck, and rep inherits, build them for your own brand, and prove it against a real rubric. Free to sample. →
  2. 2 The content engine Team plan Module 2 of the certifiable Marketing track — turn the message and voice you built in M1 into a repeatable content pipeline: briefed, on-brand, scheduled, and bilingual by design. Build it for your own brand and get assessed against a real rubric. Gated, certifiable depth. →
  3. 3 Lifecycle & stories Team plan Module 3 of the certifiable Marketing track — go past the recipe to design a lifecycle nurture where every step earns the next click, and one consent-cleared customer story where every claim is fact-checked, then prove it against a real rubric. Builds on the foundation and the content engine. →
  4. 4 The launch Team plan Module 4 of the certifiable Marketing track — run a full cross-channel launch end to end: a runbook with an owner and a date on every line, named brand, legal, and regional approval gates, a comms kit drafted before the day, and a bilingual launch that lands native and simultaneous. Graded against a real rubric, not a vibe. →
  5. 5 Measure & iterate Team plan Module 5 of the certifiable Marketing track — the measurement loop that makes the foundation smarter: pick the few metrics that matter, read them honestly, and close the loop by turning the result into a versioned edit to your message. Graded against a rubric, both languages. →
  6. Campaign-in-a-Box — the capstone Certificate The capstone of the Marketing Capability Track — integrate all five modules into one coherent campaign system for a single brand, end to end, graded against a master rubric into the Certified Marketing with Claude credential. Bring your own brand and it doubles as deployable work. →